Advertising patches on jerseys
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ADOKmt
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nutman
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Re: Advertising patches on jerseys
Do you mean 2 advertising patches? Cause we already have one.
Kidding, I am with you. I don’t like the full sell out mode we are seeing in college football for a society that increasingly thinks money is everything.
Kidding, I am with you. I don’t like the full sell out mode we are seeing in college football for a society that increasingly thinks money is everything.
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Re: Advertising patches on jerseys
What about practice jerseys like the NFL does, only getting exposure during media encounters.
Last edited by RICO CAT on Fri Jan 23, 2026 5:32 pm, edited 1 time in total.
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Re: Advertising patches on jerseys
It is coming. As a huge Cubs fan, I hated seeing ads taking over Wrigley Field, but if that money helps sign/keep players, I am all for it. Sticking our head in the sand and saying we don't want this money is giving everyone else an advantage.
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Re: Advertising patches on jerseys
Who owns the jersey advertising rights and where would the ad money go?
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ADOKmt
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Re: Advertising patches on jerseys
Wistrcill hinted at the conference trying to negotiate a deal together last month. I would think Montana and Montana State would have A LOT to say about that if they are trying to split the revenue equally among all schools in the conference.

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MSU01
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Re: Advertising patches on jerseys
Amen. If the money goes to the schools so they can use it for revenue sharing payments to players then I'm all for it. Of course, as an MSU fan I'd rather they be able to negotiate their own sponsorship deal instead of being stuck with whatever the Big Sky gets in a deal dragged down by schools like Portland State and Utah Tech that don't have nearly the same level of visibility that MSU does.RockyBearCat wrote: ↑Fri Jan 23, 2026 5:11 pmIt is coming. As a huge Cubs fan, I hated seeing ads taking over Wrigley Field, but if that money helps sign/keep players, I am all for it. Sticking our head in the sand and saying we don't want this money is giving everyone else an advantage.
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Re: Advertising patches on jerseys
This! If MSU has all say and receives the revenue, I’m all for it.MSU01 wrote: ↑Fri Jan 23, 2026 6:45 pmAmen. If the money goes to the schools so they can use it for revenue sharing payments to players then I'm all for it. Of course, as an MSU fan I'd rather they be able to negotiate their own sponsorship deal instead of being stuck with whatever the Big Sky gets in a deal dragged down by schools like Portland State and Utah Tech that don't have nearly the same level of visibility that MSU does.RockyBearCat wrote: ↑Fri Jan 23, 2026 5:11 pmIt is coming. As a huge Cubs fan, I hated seeing ads taking over Wrigley Field, but if that money helps sign/keep players, I am all for it. Sticking our head in the sand and saying we don't want this money is giving everyone else an advantage.
Can’t imagine being against it for the sake of a Town Pump logo.
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Re: Advertising patches on jerseys
Maybe MSU could purchase a "MSU 4 time National Champs" patch for the gris uniforms. 
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MSU Doc
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Re: Advertising patches on jerseys
Why stop at the jersey?HelenaCat95 wrote: ↑Fri Jan 23, 2026 8:51 pmMaybe MSU could purchase a "MSU 4 time National Champs" patch for the gris uniforms.![]()

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Re: Advertising patches on jerseys
I understand it from a money perspective but I'm out on this. 0/10. Full stop.
Ad patches SUCK on uniforms
Ad patches SUCK on uniforms
Don't let this distract you from the fact that the griz blew a 22-0 lead.
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TheJoeGoldstone
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Re: Advertising patches on jerseys
I agree. Are they playing for the school or the advertiser. A good example is the WNBA uniforms, alas.
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Re: Advertising patches on jerseys
I guess this was the logical expansion of advertising at college games. You can't look around the stadium without seeing ads of some sort. I have two vintage Bobcat programs dating back to 1929 and they both have ads on them. With everything costing more now, NIL taking hold, and ads everywhere, consumerism was bound to find its way onto the front of football jerseys. Gotta find a way to pay for all this stuff. I guess that's the American way.
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4KornerKat
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Re: Advertising patches on jerseys
But then does this money go to the student athlete, or to the conferences, or to the universities? If the advertiser isn't paying the student athlete, but then features a photo with the patch, does the student athlete then get to sue them for using their name, image, or likeness? Seems like this is opening up the NCAA and universities to even more lawsuits.
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Re: Advertising patches on jerseys
That's the big question. My only real issue with this is I hope the money goes to the individual schools and not divided up between conference members like other money is. I wouldn't like it if ad revenue on MSU jerseys would partially go to UNC or Portland State. Schools that don't invest in their programs much now.4KornerKat wrote: ↑Mon Jan 26, 2026 10:54 amBut then does this money go to the student athlete, or to the conferences, or to the universities? If the advertiser isn't paying the student athlete, but then features a photo with the patch, does the student athlete then get to sue them for using their name, image, or likeness? Seems like this is opening up the NCAA and universities to even more lawsuits.
Contracts could be signed stipulating the use of players wearing advertising, if they aren't already. Games are broadcast on TV and there is ad revenue from those games. Heck, a school could put a high light out on social media sponsored by a company, if they wanted to. I get what you are writing though. Does a player get a benefit or money from the ads directly and if a player doesn't like that advertised product or company and refuses to wear the ad on their uniform, do they get a say? My guess is they wouldn't, if they agreed to play for MSU in the first place and signed a contract. They could be paid NIL money from the school though.
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4KornerKat
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Re: Advertising patches on jerseys
This is what Wistrcll is pushing. A single sponsor for the whole conference. I think it's a smart move for the conference, as several schools might struggle to sell these, but I also think it's a bad deal for MSU/UM for the same reason. We already have to have it written into the TV deal that ESPN will broadcast a game that doesn't include MSU/UM, at some point we will need to determine if we are elevating the Big Sky, or if it's dragging us down.AFCAT wrote: ↑Mon Jan 26, 2026 11:30 am
That's the big question. My only real issue with this is I hope the money goes to the individual schools and not divided up between conference members like other money is. I wouldn't like it if ad revenue on MSU jerseys would partially go to UNC or Portland State. Schools that don't invest in their programs much now.
Contracts could be signed stipulating the use of players wearing advertising, if they aren't already. Games are broadcast on TV and there is ad revenue from those games. Heck, a school could put a high light out on social media sponsored by a company, if they wanted to. I get what you are writing though. Does a player get a benefit or money from the ads directly and if a player doesn't like that advertised product or company and refuses to wear the ad on their uniform, do they get a say? My guess is they wouldn't, if they agreed to play for MSU in the first place and signed a contract. They could be paid NIL money from the school though.
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Re: Advertising patches on jerseys
Utah tech is probably in better shape than Southern Utah, Eastern Washington, Northern Arizona or Northern Colorado.MSU01 wrote: ↑Fri Jan 23, 2026 6:45 pmAmen. If the money goes to the schools so they can use it for revenue sharing payments to players then I'm all for it. Of course, as an MSU fan I'd rather they be able to negotiate their own sponsorship deal instead of being stuck with whatever the Big Sky gets in a deal dragged down by schools like Portland State and Utah Tech that don't have nearly the same level of visibility that MSU does.RockyBearCat wrote: ↑Fri Jan 23, 2026 5:11 pmIt is coming. As a huge Cubs fan, I hated seeing ads taking over Wrigley Field, but if that money helps sign/keep players, I am all for it. Sticking our head in the sand and saying we don't want this money is giving everyone else an advantage.
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wapiti
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Re: Advertising patches on jerseys
Does each school have a apparel\show sponsor?allcat wrote: ↑Tue Jan 27, 2026 7:19 amUtah tech is probably in better shape than Southern Utah, Eastern Washington, Northern Arizona or Northern Colorado.MSU01 wrote: ↑Fri Jan 23, 2026 6:45 pmAmen. If the money goes to the schools so they can use it for revenue sharing payments to players then I'm all for it. Of course, as an MSU fan I'd rather they be able to negotiate their own sponsorship deal instead of being stuck with whatever the Big Sky gets in a deal dragged down by schools like Portland State and Utah Tech that don't have nearly the same level of visibility that MSU does.RockyBearCat wrote: ↑Fri Jan 23, 2026 5:11 pmIt is coming. As a huge Cubs fan, I hated seeing ads taking over Wrigley Field, but if that money helps sign/keep players, I am all for it. Sticking our head in the sand and saying we don't want this money is giving everyone else an advantage.
So maybe a Nike swoosh or Adidas 3 stripes, or or the UA for Universal Athletic?
Could Taco could have a Taco Bell logo on his uniform?
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Re: Advertising patches on jerseys
Yeah, then if it's divided up 13 or 14 ways (I'm guessing the headquarters gets their cut) then I'm a big no. I get helping rise up the poorer schools, but some of their misfortune is self inflicted. You never know, maybe a UNC or PSU (in a bigger city) could make a better deal for themselves too. I'm afraid any ad money on uniforms would amount to peanuts after dividing it all up.4KornerKat wrote: ↑Mon Jan 26, 2026 11:58 amThis is what Wistrcll is pushing. A single sponsor for the whole conference. I think it's a smart move for the conference, as several schools might struggle to sell these, but I also think it's a bad deal for MSU/UM for the same reason. We already have to have it written into the TV deal that ESPN will broadcast a game that doesn't include MSU/UM, at some point we will need to determine if we are elevating the Big Sky, or if it's dragging us down.AFCAT wrote: ↑Mon Jan 26, 2026 11:30 am
That's the big question. My only real issue with this is I hope the money goes to the individual schools and not divided up between conference members like other money is. I wouldn't like it if ad revenue on MSU jerseys would partially go to UNC or Portland State. Schools that don't invest in their programs much now.
Contracts could be signed stipulating the use of players wearing advertising, if they aren't already. Games are broadcast on TV and there is ad revenue from those games. Heck, a school could put a high light out on social media sponsored by a company, if they wanted to. I get what you are writing though. Does a player get a benefit or money from the ads directly and if a player doesn't like that advertised product or company and refuses to wear the ad on their uniform, do they get a say? My guess is they wouldn't, if they agreed to play for MSU in the first place and signed a contract. They could be paid NIL money from the school though.
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