We all know that the current capacity is about 18k and prior to the 300 or so added in the North endzone this Fall, it was around 17.7k. According to this article, https://msubobcats.com/facilities/bobcat-stadium/1 the end zone addition was 5.2k. 17.7k-5.2k=12.5k in the East and West stands combined. As I recall, when we tore down the old stands to build the new ones on the West side, the new stands actually reduced seating by 1k-2k. I'm guessing of the 12.5k seats, the East side has 7k and the West side has 5.5k. Going from 7k to 17k (10k increase to 28k total) would be almost 2.5 times as many seats on the East side as there are now. That's a lot. It's virtually as many seats on the East side as the entire stadium currently has. I wonder how practical it is to do that without an upper deck. An upper deck would make the price per seat for construction go way up.
For revenue, I recall a discussion here years ago that the boxes were going for $10k/yr and were underpriced because they'd never raised the price. If the theoretical new East side had 40 boxes (2 more than the West side has), I would think that raises more than $3/4 million per year. so several hundred people in 40 boxes raises about the same amount of revenue as 10,000 seats in the stands at $75/seat. The money is in the boxes. Giving 2,500 of the cheap seats to the students is a cheap investment in future donors IMO.
I trust MSU has a good idea of how much added capacity they need to meet the current demand. They will want to build more than that so they have some excess capacity to grow into. They won't want to immediately be faced with having a sold-out stadium and needing to start fundraising again for the next expansion. Similarly, they should be giving enough seats to the students to allow for some growth.
Edit to add:
@Cataholic posted while I was putting this together:
So my numbers above are off - the end zone was an additional 5,200 seats but 7,200 seats in total - I guess the old end zone seats were 2,000. Regardless, I think the above info is still close enough to point out that 28k is a very big increase in the East side seating (even bigger than I said as the larger end zone seating means the East side is smaller than I estimated).Not sure where you found that with google. Google usually provides a specific site that they pulled the information from. I did find that the end zone expansion added 7,200 seats of which 1,100 were allocated to students.
https://www.montana.edu/pdc/archive/201 ... -zone.html